Shichi-Go-San(七五三): Discover Japan’s Adorable Festival Celebrating Children’s Growth

Why Shichi-Go-San Is So Special

If you visit Japan in November, you might notice families dressed in colourful kimonos visiting shrines with their children. This heartwarming celebration is called Shichi-Go-San (七五三), which literally means “seven-five-three.”

It’s a cherished traditional festival celebrating the healthy growth and happiness of children aged three, five, and seven. Families visit Shinto shrines to give thanks, offer prayers, and take commemorative photos. It’s a day filled with love, pride, and gratitude — and it beautifully reflects Japanese family values.

For UK travellers who enjoy learning about culture, Shichi-Go-San offers a glimpse into everyday Japanese life — one that is deeply rooted in respect, harmony, and appreciation.

The Meaning Behind the Numbers 7-5-3

The numbers seven, five, and three are not random — each carries symbolic meaning in Japanese culture.

• Three (三): Traditionally marks when young girls were allowed to grow their hair long after having it shaved as infants.

• Five (五): The age when boys wore traditional hakama trousers for the first time, symbolising the transition from toddler to child.

• Seven (七): When girls began wearing formal obi sashes, representing elegance and coming of age.

These ages were historically seen as critical milestones in childhood — when children were believed to be especially vulnerable, and their survival and growth were celebrated.

When and Where It Takes Place

Shichi-Go-San is held annually on November 15, but families often celebrate on nearby weekends for convenience. The event typically takes place at local Shinto shrines throughout Japan, from small neighbourhood ones to larger, well-known shrines.

During this time, shrine grounds are filled with families taking photos, children in bright kimono, and the sound of laughter. Even without participating, simply witnessing this moment offers insight into Japan’s emphasis on family unity and gratitude for life.

The Traditions of Shichi-Go-San

The day usually begins with children being dressed in elegant kimono or traditional attire. Parents may rent or prepare the clothing weeks in advance, and professional photographers are often booked for family portraits.

Families then visit a shrine to take part in a Shinto blessing ceremony. A priest offers prayers for the children’s continued health and happiness, and families bow, clap twice, and silently express gratitude.

Afterwards, the family often enjoys a meal together or treats the children to Chitose Ame (千歳飴) — long, thin red-and-white candy that symbolises longevity and good fortune. The name literally means “a thousand years candy.”

Kimono Styles and Symbolic Meanings

Seeing children in colourful kimono is one of the most charming aspects of Shichi-Go-San.

For Girls

Girls wear kimono with bright floral patterns, representing youth and beauty. At age three, they wear simple kimono with a short vest (hifu), while at age seven, they wear a more formal style with a wide obi sash.

For Boys

Five-year-old boys wear hakama trousers and a short kimono jacket called haori. The designs often feature symbols of strength, like samurai armour, cranes, or family crests.

Symbolic Colours and Patterns

Red is believed to ward off evil spirits, while motifs such as cranes or turtles symbolise long life. Gold and white are also common, representing purity and prosperity.

The Cultural Spirit of Shichi-Go-San

Beyond the beautiful outfits and photographs, Shichi-Go-San reflects Japan’s deep sense of gratitude and continuity. It’s not only about celebrating children’s growth but also about acknowledging the support of ancestors, community, and nature.

Parents express thanks for their child’s health and pray for continued blessings. This ritual connects generations and reinforces the Japanese value of omoiyari — being considerate and thankful for others.

Even for those unfamiliar with Shintoism, Shichi-Go-San offers a meaningful look at how spirituality and daily life coexist in Japan.

Manners and Respectful Observation

If you happen to visit a shrine during Shichi-Go-San season, you can quietly observe the celebration while showing respect for local customs.

• Stay on designated paths and avoid interrupting prayers or ceremonies.

• Keep a calm and quiet presence within the shrine grounds.

• Refrain from taking close-up photos of families without permission.

• Bow slightly when entering or leaving the shrine as a sign of respect.

These small gestures show appreciation for the culture and allow visitors to experience the peaceful, respectful atmosphere of a traditional Japanese celebration.

A Celebration of Gratitude and Growth

At its core, Shichi-Go-San is a festival that unites families through gratitude — gratitude for life, for health, and for the passage of time.

In a rapidly changing modern world, this tradition remains a beautiful reminder of Japan’s ability to cherish the simple joys of family and community.

Conclusion

Shichi-Go-San beautifully represents Japan’s values — respect for tradition, gratitude for life, and love for family. For UK travellers, it’s a heartwarming glimpse into the quiet strength of Japanese culture.

To deepen your understanding of Japan’s festivals and customs, consider joining one of our Japanese lessons — available both online and in-person.

If you’re planning a trip soon, our Japanese for Travel course is a fun way to learn useful expressions and cultural tips before your visit.